Launching a Label

So, Josh and I have been kicking around the idea of starting our own label.

At this point, we would like our image and mission to revolve around the idea of an enlightened way of living. We will focus on the idea that balance and awareness is incorporated into our approach to the creation of the wine.

Here are a few examples: balanced acid and tannin creates synergy between our food and drink at the table, balance between assertive flavors and approachability leads to versatility with diverse cuisine, awareness of changing trends in wine (including a swing back away from over-ripe and over-extracted fruit) will allow us to achieve the highest possible quality wine from the fruit we select, and cater best to our desired target market (the relatively enthusiastic and educated wine consumer).

Although our combined strength is clearly in the production of the wine, we are very excited about the marketing side of the project. Staying consistent to our themes, the brand's image will (hopefully) present the idea of awareness of the important things in life, such as culture, relationships, environment... finding balance between these often conflicting concepts... and finding balance in our approach to winemaking based on these important issues.

As far as fruit source and varietals, facilities, and financing... to be continued...